Page 11 - aem_may_16
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RESEARCH, ANALYSIS & TRENDS
Most importantly, all have to know about the needs and Some provide the content, during the creative process
possibilities of the other disciplines to bring them in line additional ideas are created that are coordinated and
with their own specialty field. Open communication is implemented by specialized players, and at the end of
essential to find the best solution at the intersections of the day there is an exciting added value that pushes
disciplines, which means that the text must fit into the the brand to the public. A proper strategy and approach
layout and the font type to the CI, or the photo produc- results in long-term customer relationships in today’s
tion must fit into the budget and product management rapidly changing media environment - whether target-
must define the facts of the text. ing traditional or new channels.◊
None of the disciplines by itself can constantly produce By Daniela La Marca
quality content for appropriate audiences. It is an art of
team players who understand the skills of others and
appreciate them.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
Most importantly, all have to know about the needs and Some provide the content, during the creative process
possibilities of the other disciplines to bring them in line additional ideas are created that are coordinated and
with their own specialty field. Open communication is implemented by specialized players, and at the end of
essential to find the best solution at the intersections of the day there is an exciting added value that pushes
disciplines, which means that the text must fit into the the brand to the public. A proper strategy and approach
layout and the font type to the CI, or the photo produc- results in long-term customer relationships in today’s
tion must fit into the budget and product management rapidly changing media environment - whether target-
must define the facts of the text. ing traditional or new channels.◊
None of the disciplines by itself can constantly produce By Daniela La Marca
quality content for appropriate audiences. It is an art of
team players who understand the skills of others and
appreciate them.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
