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RESEARCH, ANALYSIS & TRENDS
ucts that are creatively staged, or unusual per-
spectives on everyday things.
Quality before quantity
A good content mix on Instagram needs, as usu-
al, some experience and the right planning.
According to a recent eMarketer.com report, In-
stagram influencers who have the most followers
don’t necessarily garner the most “likes” and
comments, showing that those who had more
than 10 million followers received e.g. only an
average of 1.66 “likes”.
If that’s not news to you, just keep in mind to
stay prepared as best as you can.◊
By Daniela La Marca
Get your complimentary copy
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
ucts that are creatively staged, or unusual per-
spectives on everyday things.
Quality before quantity
A good content mix on Instagram needs, as usu-
al, some experience and the right planning.
According to a recent eMarketer.com report, In-
stagram influencers who have the most followers
don’t necessarily garner the most “likes” and
comments, showing that those who had more
than 10 million followers received e.g. only an
average of 1.66 “likes”.
If that’s not news to you, just keep in mind to
stay prepared as best as you can.◊
By Daniela La Marca
Get your complimentary copy
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
