Page 4 - aem_may_16

Brightcove reveals an ex- pg 42 AdAsia Digital Platform for pg 44

tensive array of innovative programmatic buying and
new capabilities that help to integrated report manage-
drive more value from video ment
initiatives

COMPANIES & CAMPAIGNS

ContentWise 5.4 empowers pg 46 The formula to adapt to the pg 48 Essential attributes for mar- pg 50
marketing and editorial new norm and how to thrive keters' new world of brand
teams to orchestrate assist- amid change storytelling - credibility, in-
ed content curation tegrity and creativity

LEGISLATION — Bloggers, vloggers and media relations' legal guide pg 52

BUZZWORDS — Digital Storytelling pg. 54

APPOINTMENTS & ANNOUNCEMENTS pg. 56

IMPRINT pg. 60

4 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing