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Welcome to

Dear Reader,

I am sure you are aware of the fact that people are longing more than ever for content that's
conceptually and thematically tailored to them, creative and contextual, always accessible,
recognizable, and especially relevant and interesting.
However, feeding customers with the right mix doesn't seem to be easy nowadays and obvi-
ously requires a certain strategic approach, not to mention professional tools and techniques.

Social media is a very big part of content marketing and probably the most significant one.
Therefore it is all the more important to monitor the ever growing social media jungle and to
keep up with new trends, such as native advertisement with its blurring lines to editorial con-
tent.
Understand your craft and add in some human touch to please your audience and be ready
to create, manage and maintain a good content marketing initiative.

Happy reading.

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

Connect with us:

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing