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Content Marketing
RESEARCH, ANALYSIS & TRENDS
B2B Social Media Market- pg 6 Did you know that influenc- pg 8 Who is well versed in the pg 10
ing - sometimes over- ers with the most followers art of qualified content
whelming, but definitely don't necessarily get the creation - consistently?
worthwhile most likes?
Only hilarious is adequate pg 12 Mastering contextualization pg 14 Striking content marketing pg 16
to go viral in our smoothly requires a keen sense of
supercharged digital world choosing and using the
right technique
Nearly half of APAC mar- pg 18 Leapfrogging: Has business pg 20
keters have embraced pro- become too lazy to inno-
grammatic, responding to vate?
changing media practices
and technology
BEST PRACTICES & STRATEGIES
Communication in the age pg 22 The blurring of native ads pg 24 Customer experiences are pg 26
of Content Marketing and editorial content makes the driving force behind
the difference brand communication
Optimizing the Customer pg 28 World Password Day raises pg 30 Finding the influencers pg 32
Experience for Business awareness for more securi- among bloggers
Success ty in the ever-evolving digi-
tal world
Three ‘neuroscience’ tricks pg 34
behind Instagram’s new
logo
TECHNOLOGIES & PRODUCTS
Adobe Spark: Visual pg 36 Popular Chips launched pg 38 KEYMILE showcases its pg 40
Storytelling Apps for world's first Instagram state of the art solutions for
Everyone influencer analytics platform secure communications in
mission-critical networks at
CommunicAsia 2016
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