Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
Besides, 40% or more of agency professionals and client
-side marketers said they either currently use the tech-
nology or have set aside a budget to implement a predic-
tive analytics program in the next 12 months, according
to data on predictive analytics from eConsultancy and
marketing automation firm RedEye.
Still, even as predictive analytics gains steam with more
organizations, many companies continue to hold back
due to factors like lack of budget, siloed teams and a
lack of internal knowledge. Indeed, 40% of agency pro-
fessionals said lack of budget was a key obstacle. On
the client side, 32% of respondents said siloed organiza-
tions were holding back their predictive analytics strate-
gies, while 30% mentioned the lack of internal
knowledge.◊
Source: eMarketer.com
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Besides, 40% or more of agency professionals and client
-side marketers said they either currently use the tech-
nology or have set aside a budget to implement a predic-
tive analytics program in the next 12 months, according
to data on predictive analytics from eConsultancy and
marketing automation firm RedEye.
Still, even as predictive analytics gains steam with more
organizations, many companies continue to hold back
due to factors like lack of budget, siloed teams and a
lack of internal knowledge. Indeed, 40% of agency pro-
fessionals said lack of budget was a key obstacle. On
the client side, 32% of respondents said siloed organiza-
tions were holding back their predictive analytics strate-
gies, while 30% mentioned the lack of internal
knowledge.◊
Source: eMarketer.com
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
