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RESEARCH, ANALYSIS & TRENDS

what is happening around the world and the impact on that shape our future, and with the fluidity of today’s
the lives of billions of people is instantaneous. In a social realms, we need to consider the sentiment be-
world where knowledge is power, does increase in hind what we create and what we give a voice to. This
awareness, bring with it a need for increasing responsi- is what we will become tomorrow.
bility?
There are so many ‘billion people’ problems to solve…
The internet gives so many of us a voice (not always a poverty (hunger), climate change, drought, education,
face). Crowd funding for charity is a powerful example equitable health and equal opportunity. The list goes
of the gratifying impact of the sum of individuals. on, but they all have one commonality: thinking ‘big’ is
the first step toward tackling each of them.
There’s a need to recalibrate our brains. We need to
leap forward from thinking about what occurs in our lo- Today, our interconnectivity has allowed us a far better
cal vicinity to thinking ‘big’ (on a macro scale) about understanding of consequential impact. Simply by act-
what the impact of our actions could have on the rest of ing with a conscience, you are acting to help enhance a
the people we share the planet with. billion people’s lives every day. And, if we all did so, we
could all take a share in this new ‘billionaire’ status.◊
Our actions all have ‘reactions’ and by thinking of our
own interests at the expense of the person beside you By Kathleen Birchley
(or the other side of the world from you), you consign
yourself to disaster because if everyone else acted in
that way, then you too could become vulnerable.
We are the creators of today’s emergent technologies

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