Page 5 - index
P. 5
RESEARCH, ANALYSIS & TRENDS
What‘s all this fuss about Google’s new
Penguin update 4.0?
Google’s new update on the infamous algorithm Over all, I think the update is good news as faster spam
named "Penguin" is now released and could in fact detection means for site owners a faster recovery from
represent one of the biggest changes so far with Penguin penalties - at least for those who do not rely
serious consequences for all kind of website opera- on dirty tricks to earn an SEO advantage – and so-
tors. Since search is Asian eMarketing’s topic of the called Blackhat SEOs will most likely have a tougher
month, we certainly have to point out and summa- time in the future, as it won’t be easy to gain ad-
rize how it could affect your Websites. vantages by unfair means.
Like the Google Update "Panda", "Penguin" is now part For SEOs the update has the advantage that the Pen-
of the core algorithm and applies to all languages. guin limits can now much better be debugged. Relevant
What’s now going on with Penguin 4.0, and what exact- changes can be better attributed to individual measures
ly Google aims to achieve, I will try to explain based on by using real-time changes. Besides that, in view of
its following key changes: hundreds of different ranking signals and updates per
year, nobody has to fear for the Google algorithm be-
coming too transparent.
With Penguin 4.0 the algorithm now works in
real time: This means that website operators do Most probably, however, the core update will cover up
not have to wait weeks for the next Penguin review, in the future, how and when the next changes are im-
but can see the results immediately at the next visit plemented. The consequence will be that the big
of the Google crawler. guesswork always starts when major ranking fluctua-
Changes are not communicated anymore: Since tions are perceived. Considering that webmasters
Penguin is now integrated in the core of the Google around the world felt the impact very quickly, when
algorithm, changes can be made to it directly with Penguin got launched around 4 years ago (April 24,
the consequence that Google announced not to 2012), time will tell the impact of the version 4.0. The
give notice of appropriate changes anymore. primary objective of "Penguin" always has been to rec-
Google is now getting more granular: So far, it ognize unnatural link patterns and downgrade corre-
was not unusual that due to "spam" (either through sponding pages that had previously benefited from it.
keyword stuffing or link spam) the entire website That’s why the name Penguin is still closely linked to
got punished. The new update will ensure a gradual the topic links and link building. But it is less known that
process so that not the entire domain has to suffer the update was also used against exaggerated OnPage
automatically. Optimization. That’s the main reason why Google re-
fined the Penguin update constantly, with the underly-
Read the Penguin 4.0 announcement in detail on ing intention of putting a stop to over-optimization.◊
Google’s blog By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
What‘s all this fuss about Google’s new
Penguin update 4.0?
Google’s new update on the infamous algorithm Over all, I think the update is good news as faster spam
named "Penguin" is now released and could in fact detection means for site owners a faster recovery from
represent one of the biggest changes so far with Penguin penalties - at least for those who do not rely
serious consequences for all kind of website opera- on dirty tricks to earn an SEO advantage – and so-
tors. Since search is Asian eMarketing’s topic of the called Blackhat SEOs will most likely have a tougher
month, we certainly have to point out and summa- time in the future, as it won’t be easy to gain ad-
rize how it could affect your Websites. vantages by unfair means.
Like the Google Update "Panda", "Penguin" is now part For SEOs the update has the advantage that the Pen-
of the core algorithm and applies to all languages. guin limits can now much better be debugged. Relevant
What’s now going on with Penguin 4.0, and what exact- changes can be better attributed to individual measures
ly Google aims to achieve, I will try to explain based on by using real-time changes. Besides that, in view of
its following key changes: hundreds of different ranking signals and updates per
year, nobody has to fear for the Google algorithm be-
coming too transparent.
With Penguin 4.0 the algorithm now works in
real time: This means that website operators do Most probably, however, the core update will cover up
not have to wait weeks for the next Penguin review, in the future, how and when the next changes are im-
but can see the results immediately at the next visit plemented. The consequence will be that the big
of the Google crawler. guesswork always starts when major ranking fluctua-
Changes are not communicated anymore: Since tions are perceived. Considering that webmasters
Penguin is now integrated in the core of the Google around the world felt the impact very quickly, when
algorithm, changes can be made to it directly with Penguin got launched around 4 years ago (April 24,
the consequence that Google announced not to 2012), time will tell the impact of the version 4.0. The
give notice of appropriate changes anymore. primary objective of "Penguin" always has been to rec-
Google is now getting more granular: So far, it ognize unnatural link patterns and downgrade corre-
was not unusual that due to "spam" (either through sponding pages that had previously benefited from it.
keyword stuffing or link spam) the entire website That’s why the name Penguin is still closely linked to
got punished. The new update will ensure a gradual the topic links and link building. But it is less known that
process so that not the entire domain has to suffer the update was also used against exaggerated OnPage
automatically. Optimization. That’s the main reason why Google re-
fined the Penguin update constantly, with the underly-
Read the Penguin 4.0 announcement in detail on ing intention of putting a stop to over-optimization.◊
Google’s blog By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
