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Welcome to

Dear Reader,

Do you know that the search engine giant Google is adjusting its search algorithm around 500
times per year with the aim to recognize good content as precisely as possible and to be able
to offer a useful search index?

Of course usability always stands in the foreground here, which is why search engines are
generally preparing for a semantic Web that allows machines to filter valuable text with regards
to content instead of solely relying on user signals, such as links and 'Likes'. This is just one
reason why we talk about Google's new update on the infamous Penguin algorithm this month,

as it could bring big changes with serious consequences for all kind of website operators.

Learn more about search engine optimization (SEO) and predictive analytics this month, espe-

cially since both have evolved into the most important marketing tools for customer acquisi-
tions. Or just don’t lose sight of the fact that search is one of the core technical proficiencies
that makes the web work by reading this month's issue of Asian eMarketing.

Best wishes,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization