Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
reported recently US$ 1.6 trillion in By opting for BLE and iBeacons, wants to play it in the value chain -
mobile payment and an increase in quickly deployable mobile payment be it as hardware supplier
transactions by 213%, compared to services with lower eco-system (smartphone, readers), trusted ser-
the previous year, besides a 317% complexity are possible in the short vice manager, white label platform,
increase in value of transactions. -term. However, the current lack of or " World Bank". The company has
NFC technology at Apple is still a the highest potential of being a
Last year, Apple has finally signed moot question and the market game changer because of its finan-
a contract with China Mobile which should therefore only really take off cial strength, its outstanding cus-
is, with its 750 million customers, when there are integrated offerings tomer base (end user / distributor),
the world’s largest mobile operator. available. For this purpose, Apple its experience with complex innova-
With its partner NTT Docomo, Chi- has registered numerous patents tion problems, impressive history
na Mobile relies on NFC technology for mobile payment services in the and outlined moves.
and has gained 3 million users recent past, including "payments for
within a very short time. In addition, goods that are initiated by a signal At the same time, the company
Chinese banks get a collaborative from a smartphone to a wireless won’t probably dominate the market
strategy model for a mobile pay- receiver" or "a sensor that com- unilaterally in the future, but will
ment platform that is offered in con- bines biometric and NFC technolo- have to respond to market develop-
junction with China Mobile. Now, gy" or "a method and a system that ments in its main target markets -
the billion-dollar price question is: manages credit". such as China. If the largest mobile
What will be Apple’s next move? payment industries commit them-
Considering all facts, Apple is actu- selves to the NFC technology, the
Due to its successful end device ally in the most comfortable posi- company will have to respond and
strategies, Apple holds an im- tion of all players in mobile pay- their patents will then usefully come
portant cornerstone of the mobile ment: It has the most options and into play. ◊
payment value chain - namely cus- can still more or less choose what
tomers and dealers. role it wants to play and where it By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
reported recently US$ 1.6 trillion in By opting for BLE and iBeacons, wants to play it in the value chain -
mobile payment and an increase in quickly deployable mobile payment be it as hardware supplier
transactions by 213%, compared to services with lower eco-system (smartphone, readers), trusted ser-
the previous year, besides a 317% complexity are possible in the short vice manager, white label platform,
increase in value of transactions. -term. However, the current lack of or " World Bank". The company has
NFC technology at Apple is still a the highest potential of being a
Last year, Apple has finally signed moot question and the market game changer because of its finan-
a contract with China Mobile which should therefore only really take off cial strength, its outstanding cus-
is, with its 750 million customers, when there are integrated offerings tomer base (end user / distributor),
the world’s largest mobile operator. available. For this purpose, Apple its experience with complex innova-
With its partner NTT Docomo, Chi- has registered numerous patents tion problems, impressive history
na Mobile relies on NFC technology for mobile payment services in the and outlined moves.
and has gained 3 million users recent past, including "payments for
within a very short time. In addition, goods that are initiated by a signal At the same time, the company
Chinese banks get a collaborative from a smartphone to a wireless won’t probably dominate the market
strategy model for a mobile pay- receiver" or "a sensor that com- unilaterally in the future, but will
ment platform that is offered in con- bines biometric and NFC technolo- have to respond to market develop-
junction with China Mobile. Now, gy" or "a method and a system that ments in its main target markets -
the billion-dollar price question is: manages credit". such as China. If the largest mobile
What will be Apple’s next move? payment industries commit them-
Considering all facts, Apple is actu- selves to the NFC technology, the
Due to its successful end device ally in the most comfortable posi- company will have to respond and
strategies, Apple holds an im- tion of all players in mobile pay- their patents will then usefully come
portant cornerstone of the mobile ment: It has the most options and into play. ◊
payment value chain - namely cus- can still more or less choose what
tomers and dealers. role it wants to play and where it By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
