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RESEARCH
ANALYSIS
TRENDS

Digital offerings to be key revenue growth driver for

leading IT vendors in Asia-Pacific, says GlobalData

A new study from Juniper Research found that global While Juniper Research anticipates the economic
spending on digital commerce will fall by 14% in 2020 disruption from the pandemic will last well into 2021,
as lockdowns and reductions in consumer spend are digital services are better placed than offline commerce
felt. Spending will fall from $11.2 trillion in 2019 to $9.7 for recovery, as there has been considerable migration
trillion. from offline spend to online during the pandemic.
The new research, Digital Commerce Coronavirus As a result of enforced changes during the pandemic,
Analysis: Impact Assessments & Market Forecasts such as using contactless payments instead of cash, or
2020-2024, identified the digital ticketing area as buying groceries online, there will be permanent
particularly at risk; given the effect of widespread changes in consumer behavior to the much greater use
lockdowns on transport usage and events. It found that of digital services, which will bolster growth in digital
digital ticketing spend will drop by 59% in 2020 commerce spend over the next 5 years.
compared to 2019. Airline ticketing will struggle to
recover fully over the next 5 years, as airlines face The research also forecasts that payments for digital
unprecedented cashflow challenges which are set to goods, such as digital games or video subscription
reshape the face of the industry. For more insights, services, will continue to increase during the pandemic,
download the free whitepaper: Coronavirus ~ How Will as users on lockdown use digital services more
it Impact Digital Commerce? extensively.

Recovery anticipated in 2021 as digital channels Research author Nick Maynard explained: “Digital
benefit from offline to online migration commerce vendors will face disruption in 2020, but the
shift of spend from offline to online channels presents a
The research identified that digital commerce spend will crucial opportunity for the market. Vendors must act to
recover in 2021; exceeding 2019’s spend levels by 4%. build on increased digitization of services during the
pandemic to sustain future growth”. ◊

Source: Juniper Research

April 2020: Social Commerce & Influencer Marketing: social shopping as the future of commerce 16