Page 3 - AeM_April_2020
P. 3
Social Commerce & Influencer Marketing:
Social shopping as the future of commerce
RESEARCH, ANALYSIS & TRENDS
Why the COVID-19 pandemic boosts digitization pg 4
Covid-19: CIO of the Year? pg 8
Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer pg 10
personas
From celebrities to influencers to opportunities and risks pg 12
Adobe released the first real-time barometer of the digital economy pg 14
Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus pg 16
impact
Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, pg 18
says GlobalData
Hackers are actively exploiting the COVID-19 crisis pg 20
BEST PRACTICES & STRATEGIES
Influencer Marketing Trends pg 22
YouTube Tips for channel growth pg 26
Social Media Service KPIs pg 28
Social Media: wide-spread, easy and quick source for all kind of information pg 30
In times of Covid-19, the future is more digital than ever pg 32
COMPANIES & CAMPAIGNS
Adobe helps businesses staying connected amid COVID-19 pg 34
Genesys Rapid Response offers relief during COVID-19 pandemic pg 37
WARC’s summary of trends and themes for effective media strategies pg 38
TECHNOLOGIES & PRODUCTS
Free for everyone, everywhere: Google Meet premium video conferencing pg 40
Limelight Networks dedicated to providing highest quality online video experiences pg 44
Malaysia: App Innovation in Tough Times pg 46
HubSpot launches CMS Hub to take the pain out of website management pg 48
APPOINTMENTS & ANNOUNCEMENTS pg 50
IMPRINT pg 53
