Page 26 - AeM_Aug_2018

COMPANIES & CAMPAIGNS

Adobe’s Experience Business campaign in Asia

showcases extended analytics products

At its annual Symposium in Singapore, Adobe once I enjoyed especially the short media briefing session
again highlighted its belief that the right combination of with Adobe’s top experts - Brad Rencher, Executive VP
relevant data, compelling content, and stunning design & GM of Adobe Digital Experience, Paul Robson,
are fundamental to delivering outstanding customer President for Asia Pacific, and V.R Srivatsan,
experiences. Managing Director, Southeast Asia – who were talking
about the Adobe Experience Cloud business direction;
The leading industry conference for digital experience as well as perspectives and business momentum in
and business transformation was held again at Marina APAC and SEA for 30 minutes. Quintessentially they all
Bay Sands, Singapore, where around one thousand highlighted that “experience is the new currency for
marketing experts and digital leaders met to hear first- business success today and that customers expect
hand success stories from the best-known Adobe amazing experiences no matter where and how they
customers, such as Coca-Cola, Malaysia Airlines or are interacting with a brand.”
Starhub, talking on-site how Adobe Experience Cloud
provides them with a complete set of solutions to run Consequently, analytics, artificial intelligence and
successful Experience Business. machine learning come to the fore. With the acquisition
of the Internet analytics expert Omniture almost a
Under the motto "Experience Makers", Adobe decade ago, Adobe laid a good foundation for its
presented a group of selected companies that already second key marketing software, which found its place a
uses and deploys crucial customer information few years ago in Adobe’s Marketing Cloud. Today,
correctly, enabling them to play the right content, at the Adobe Analytics features provide marketers with
right time, via the right channel. After all, it is more additional intuitive insights and continuous
important than ever to offer customers a relevant and improvements in audience quality, helping their clients
consistent experience across all channels in order to to understand customers in today's jungle of digital
create inspiring experiences. Adobe wants to get this channels on different devices. Adobe’s customers need
point across, constantly emphasizing that only with the to be able to connect all the touch points and deduce
right ‘Experience’, businesses can meet the increasing core insights to be able to initiate the best possible
demands of customers and successfully set actions for an exciting customer experience.
themselves apart from the competition.
Constantly on the look-out for improvements, Adobe
introduced many new advanced analytics capabilities
for better audience quality and the consolidation of
enterprise-wide data silos.
26 August 2018 - Predictive Algorithms & Native Ads