Page 24 - AeM_Aug_2018

TECHNOLOGIES & PRODUCTS

Appier launched AI-driven proactive

marketing automation platform AIQUA

fragmented across devices, making it difficult for
businesses to scale and manage their customer
engagement strategy.

AIQUA addresses these challenges so that marketers
can engage and retain customers to boost their lifetime
value. Organizations can take advantage of proven AI
models that help them understand the behavior and
interests of audiences outside of owned channels like
websites or apps and combine these external digital
footprints with their own customer data. Then, they can
use this information to tailor and personalize
communications accordingly.
AIQUA provides a variety of templates that marketers
can draw on to reach their audience with these
personalized messages and creatives, including web
and app push notifications, email, SMS and messaging
platforms.
Appier a leading artificial intelligence (AI) company,
announced the launch of AIQUA, a proactive "During our interactions with our many clients around
marketing automation platform that helps marketers the region, it became clear to us that there's immense
harness the power of AI to preemptively understand room for improvement when it comes to engagement
and segment their audience, and to engage users with and personalization," said Chih-Han Yu, CEO and
AI-based messages across channels. founder. "We're excited to introduce a solution that
According to eMarketer, a majority of senior decision addresses these gaps by drawing on the power of AI."
makers say that personalization is key to increasing Marketers can also use AIQUA to leverage Appier's
customer retention in today's competitive online strength in cross device mapping to select both the
environment. To develop an effective personalization best channel and screen to reach their audience at a
strategy, you need to know and understand your given point of time. And, AIQUA is easy to use and
customer. But organizations seldom know anything easy to integrate: organizations can set it up to begin
about the behavior or preferences of their audiences taking advantage of AI within hours.
outside of their own app or website. In fact, when it
comes to first-time visitors, marketers usually don't AIQUA is the latest step towards fulfilling Appier's
know anything at all--even after investing valuable mission to make AI easy for enterprise, and was built
advertising budget into acquiring them in the first after Appier acquired QGraph, a Bangalore-based
place. What's more, attention and time are increasingly startup, earlier this year. It is now available throughout
the Asia-Pacific. ◊

Source: Appier

24 August 2018 - Predictive Algorithms & Native Ads