Page 20 - AeM_Aug_2018

TECHNOLOGIES & PRODUCTS

Meltwater launches data science platform

Fairhair.ai to tame real-time market signals

found in world’s online data

In the quest to become data-driven, companies are  connect and organize internal and external data by
increasingly investing in Business Intelligence (BI) a knowledge graph;
software to gain a competitive advantage. Yet, the
insights generated by those tools are mostly fueled by  access pre-trained, configurable AI models;
data from within a company’s walls, instead of the real-  create real-time insights to make forward-looking,
time market signals found externally online – from data-driven decisions.
consumer opinions to corporate filings. Outside data,
however, can unlock key indicators about an industry "AI and data analytics have come a long way, but
or competitor, making the time-intensive task of businesses have yet to unlock their full potential as
harnessing the volume and variety of global data many are only looking at their own data - leaving out a
worthwhile. And although advances in artificial universe of external data points. Some companies have
intelligence have made it easier to capture and begun overcoming this by implementing a 'Horizon
analyze this data to create powerful insights, most Scanning' framework, or through the use of 'Smart
commercial AI tools are one-size-fits-all models with Triggers' to alert them of key events. We hope to
limited capabilities. accelerate the widespread maturity of these techniques
by opening up our AI platform. Through this open data
That’s why Meltwater – a pioneer of media intelligence science platform, we hope to make it a lot easier and
and curator of the world’s most diverse collection of cost effective for businesses to build and harness
open and licensed global data – is opening up its AI external data capabilities", Mimrah Mahmood, regional
platform, Fairhair.ai.
director, media solutions, Meltwater Asia Pacific said.
Originally developed to power Meltwater’s media
Fairhair.ai supports developers and data scientists to:
intelligence and social analytics products, Fairhair.ai –

20 August 2018 - Predictive Algorithms & Native Ads