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Welcome to

Dear Reader,

Welcome to the last issue of Asian eMarketing in 2016!

Empowered by social networks and their digital devices, consumers are increasingly dictating
what they want, and when and where they want it. They become both critics and content crea-
tors, demanding more personalized services and expecting to be given the opportunity to
shape the products and services they consume.

So how to deal with them? Well, technology comes in handy and can nowadays be easily em-
bedded into a website or app to analyze a user's behavior and content preferences to get a
picture of the potential buyer. After all, solely the customer decides when and how he wants to
be addressed – assertive and better informed than ever.

So, broaden your horizon and learn more about the seemingly endless computing capacities
and new technologies that provide our industry with the amazing ability to create truly engag-
ing and personal experiences - even for millions of clients across every touchpoint.

I wish you a HAPPY NEW YEAR 2017 & All the best!

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 December 2016 - Customer Experience – Brand Experience goes Omnichannel
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg