Page 3 - index

Customer Experience –

Brand Experience goes Omnichannel

RESEARCH, ANALYSIS & TRENDS

Driven by its growing pg 6 Enhanced customer-first pg 8 The road to the perfect pg 10

omniscience, eCommerce approach will drive customer experience is still
is omnipresent and aims for businesses in 2017 long and tricky
omnipotence

Singaporean consumers pg 12 Collaborating to compete – pg 14 Singaporeans demand a pg 16

demand reliability, your enemy could be your seamless omnichannel
consistency, rewards, and best friend! shopping experience
recognition with a personal
touch

The unstoppable and pg 20

steady rise of e-commerce
in India

BEST PRACTICES & STRATEGIES

Lessons we learned from pg 26 CXENSE insights into the pg 28 Break down existing data pg 30
data-driven marketing in power of personalization for silos to analyze
2016 a great customer anonymized data
experience

How to protect yourself pg 32 Know your customers – pg 34
against being tracked and especially the anonymous
monitored? ones

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