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Email Marketing:

Loyalty & Transactions

RESEARCH, ANALYSIS & TRENDS

Trends in email marketing pg 4

mailmunch’s email marketing trend predictions pg 5

BEST PRACTICES & STRATEGIES

Avoid the common pitfalls of choosing an email marketing platform by asking the right pg 6
questions

Email marketing tips for e-commerce pg 7

Slow open rates? Just a few adjustments can help! pg 10

Email marketing tools, tips and tricks pg 11
Good content ideas for quality leads pg 12

How reliable is the open rate? pg 14

Email is by no means a thing of the past pg 15

COMPANIES & CAMPAIGNS

Gartner named Melissa again a niche player for data quality solutions pg 16

Envisioning a world with zero e-waste pg 18

TECHNOLOGIES & PRODUCTS

Yahoo’s cookieless identity solution continues to gain strong industry support in APAC pg 20

Track package delivery directly from Gmail inbox pg 21

LEGISLATION

Digital responsibility starts with email pg 22

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