Page 8 - AeM_December_2022

BEST PRACTICES & STRATEGIES

An order confirmation email is another powerful One of the coolest ways to deal with cart abandon-
weapon in the post-sales email campaign. Brands use ment is to send the customers a message once they've
these to confirm the order and avoid further disruption. abandoned their cart. These emails are strongly con-
Usually these emails contain prices, delivery dates and version-oriented with the aim of getting the customer to
other relevant details. Some important elements of this the point of making a purchase decision.
email include the order number/tracking ID, delivery
date, number of items purchased, return policy, warran- The success of almost all e-commerce brands is direct-
ty policy, and other highly recommended items. ly related to price cuts, which, however, need to be
planned wisely, for instance, by analyzing competitors'
Re-engagement emails are tailored to a specific audi- prices and customers' purchasing decisions. Although
ence you want to get back on track. The key with re- price cuts make for quick sales, brands are very prone
engagement emails is to personalize it to hit users' to losses if not done right.
emotions. It is even suggested to use phrases like, "It's
been a long time. We miss you!”, “We would love to The "out of stock" message on products frustrates cus-
see you again”, “Please come back . . .” and much tomers in general and has eventually a negative im-
more. These messages should show your customers pact: it reduces your sales, distracts your customers,
how much you care about them. and makes them buy from your competitors. In other
word, it ruins the customer retention rate. However, the
Testimonials play a crucial role in the ecommerce back-in-stock emails can rebuild a good relationship
world, as it is proven that 4 out of 5 people read re- and increase your sales in no time. ◊
views before making a purchasing decision. And over
83% of consumers check customer reviews before buy- By MediaBUZZ
ing a new product. Ratings or reviews build trust and
brand credibility and act as powerful social proof that
greatly influences consumer purchasing decisions.
Therefore, the review request emails are vital to build-
ing your brand, asking for customer opinions on a spe-
cific product they have purchased.

8 December 2022: Email Marketing