Page 10 - index
P. 10
RESEARCH, ANALYSIS & TRENDS
The dynamics of change puts pressure
on all of us – deal with it!
The technological progress has accelerated dramatical- Changes in a company's IT department indeed influ-
ly in the past decades and lasting changes in our com- ence all underlying structures and processes - even
munications is taking effect in ever shorter intervals. those that are not directly controlled by technology.
The pressure on companies to face the continuous and Therefore, part of the daily job of a project manager are
incessant processes of the dynamics of change has workshops for customers on demand, where not only
significantly increased. the status quo and current opportunities for improve-
ment are analyzed and elaborated, but also the effects
However, the higher the pressure the more inhibiting it on corporate structure changes for today and the fu-
can be, and that in particular becomes obvious when ture. By trusting and close cooperation with the custom-
executives strongly support basic changes in their com- er, the system can also be continuously and individually
panies, but lack the last step towards drastic and com- adjusted to the appropriate requirements.
prehensive measures. The buzzword they have to keep
in mind is digital transformation as it is changing today’s In future, IT service providers are probably more than
structures and strategies in which we think, act and do ever obligated to offer new hardware, latest software
business. and new devices, because digital transformation de-
mands a constant change in the way we communicate
In change management, the analysis of the current and do business. Just confronting customers with ben-
state is basically conducting a revision that reveals efit arguments is no longer sufficient nowadays, instead
structures and strategies and eventually deriving target a long-term cooperation regarding customer benefits is
definitions that have to be achieved in order to eliminate expected, also in terms of structural and strategic
weaknesses and mistakes. To achieve the objective, measures, as well as accelerated corporate dynamics.
individual milestones are compiled, which determine
how strategic and technical, as well as infrastructural Therefore, prepare your digital infrastructure for more
and technological conditions can be established. But in options to get a consistently efficient and flexible com-
doing so, the goals themselves must remain dynamic to munication process. Holistic process competence and
keep pace with the transformation itself and the compa- interface expertise are needed that can bring in signifi-
ny must act in concert, meaning there must be a top- cant process optimizations through integration of au-
down approach and all corporate levels must pull to- tomatism or by making better use of existing data
gether. sources.◊
By MediaBUZZ
10 Asian eMarketing - February 2016 Digital Transformation
10
The dynamics of change puts pressure
on all of us – deal with it!
The technological progress has accelerated dramatical- Changes in a company's IT department indeed influ-
ly in the past decades and lasting changes in our com- ence all underlying structures and processes - even
munications is taking effect in ever shorter intervals. those that are not directly controlled by technology.
The pressure on companies to face the continuous and Therefore, part of the daily job of a project manager are
incessant processes of the dynamics of change has workshops for customers on demand, where not only
significantly increased. the status quo and current opportunities for improve-
ment are analyzed and elaborated, but also the effects
However, the higher the pressure the more inhibiting it on corporate structure changes for today and the fu-
can be, and that in particular becomes obvious when ture. By trusting and close cooperation with the custom-
executives strongly support basic changes in their com- er, the system can also be continuously and individually
panies, but lack the last step towards drastic and com- adjusted to the appropriate requirements.
prehensive measures. The buzzword they have to keep
in mind is digital transformation as it is changing today’s In future, IT service providers are probably more than
structures and strategies in which we think, act and do ever obligated to offer new hardware, latest software
business. and new devices, because digital transformation de-
mands a constant change in the way we communicate
In change management, the analysis of the current and do business. Just confronting customers with ben-
state is basically conducting a revision that reveals efit arguments is no longer sufficient nowadays, instead
structures and strategies and eventually deriving target a long-term cooperation regarding customer benefits is
definitions that have to be achieved in order to eliminate expected, also in terms of structural and strategic
weaknesses and mistakes. To achieve the objective, measures, as well as accelerated corporate dynamics.
individual milestones are compiled, which determine
how strategic and technical, as well as infrastructural Therefore, prepare your digital infrastructure for more
and technological conditions can be established. But in options to get a consistently efficient and flexible com-
doing so, the goals themselves must remain dynamic to munication process. Holistic process competence and
keep pace with the transformation itself and the compa- interface expertise are needed that can bring in signifi-
ny must act in concert, meaning there must be a top- cant process optimizations through integration of au-
down approach and all corporate levels must pull to- tomatism or by making better use of existing data
gether. sources.◊
By MediaBUZZ
10 Asian eMarketing - February 2016 Digital Transformation
10
