Page 16 - AeM_Feb_2019

RESEARCH, ANALYSIS & TRENDS

Conversations about KPop will continue to

grow on Twitter

2018 was a big year for KPop, and with a new global have been viewed over 10 million times in 2018.
record of 5.3 billion Tweets last year, Twitter continues These pieces of content also provided advertisers with
to show that it's a great place to find out what's an opportunity to reach out to the young and highly
happening with KPop and to talk about it with KPop fans engaged KPop fans on a global scale. As such, Twitter
around the world. The top 20 countries that tweeted the extended its In-Stream Video Ads (IVA) capabilities to
most about KPop in 2018 have been: KPop content. In-Stream Videos Sponsorships (IVS)
were also introduced, allowing brands to insert pre-roll
 North America: US, Canada ads into video highlights of KPop #TwitterBlueroom.
 Latin America: Argentina, Brazil, Chile, Mexico, Peru
Some impressive examples include:
 Europe: France, Turkey, UK
 Asia Pacific: India, Indonesia, Japan, Malaysia,  #2018MAMA (Mnet Asian Music Awards) - 56
Philippines, Singapore, South Korea, Taiwan, million Tweets in just three days! Over the
Thailand, Vietnam
course of three days, leading up to
the #2018MAMA Awards from 12 to 15 December
Twitter also collaborated with 34 KPop bands and over last year, KPop fans interacted with each other on
200 artistes to create KPop content available exclusively Twitter and set a new record of 56 million award-
on the platform, such as with BTS (@BTS_twt), EXO related Tweets, surpassing the 42 million award-
(@weareoneEXO) and GOT7 (@GOT7Official). related Tweets in 2017.The Twitter's exclusive
'Worldwide Icon of the Year' award got fans
Through a variety of engagements, such as live Q&A voting for their favorite bands and artists on the
sessions via the #TwitterBlueroom, fun emojis created platform, accumulating up to 13.3 million Tweets in
for album comebacks, and even special voting on the just three hours! Fans used the
platform, Twitter has strengthened its position as one of hashtag #MAMAVOTE, which trended worldwide,
the top conversation platforms for the global KPop ranking #1 in 44 countries.
community. In particular, #TwitterBlueroom broadcasts

16 February 2019 - Strategic Social Media, Influencer Marketing & Paid Media