Page 17 - AeM_Feb_2019

RESEARCH, ANALYSIS & TRENDS

 BTS (@BTS_twt) is the Most Tweeted account in
the world. 2018 was BTS' year, and it showed on
Twitter. BTS was ranked as the #1 most Tweeted
about account for 2018 worldwide. A Tweet featuring
BTS member J-Hope participating in
the #InMyFeelingsChallenge was the Most Liked
Tweet worldwide last year with 1.8 million Likes.

 The impact of BTS has also been recognized in
corporate advertising. In order to promote their new
clips of BTS at award ceremonies such as the 2018 K-POP
Electronics
(@LGElectronics)
LG
smartphone,
channel
Twitter
an
official
launched
called LGxBTS (@LGMobileGlobal), sharing video
Billboard Music Awards, paired with In-Stream Video
Ads. The pre-roll ads featured in the clips garnered  Fans of KPop boy band GOT7 (@GOT7Official)
20 million views and 8.7 million engagements, were in for a treat when they announced that their
making headlines on Twitter.
fans were able to view a series of behind-the-
scenes production videos on Twitter related to their
 In November, KPop boy group EXO
(@weareoneEXO) garnered huge attention by third studio album, Present: YOU, exclusively
generating more than 24 million Tweets through the available through an instant unlock feature when
hashtag #EXO_Tempo, in anticipation for their they Tweeted with the #Lullaby hashtag. There
comeback album, "Don't Mess Up My Tempo". were 2.4 million related Tweets over the 10-day
campaign in October 2018.
 Twitter and EXO also collaborated for a
surprise #TwitterBlueroom Live Q&A prior to their Aside from album comebacks, expect to see discussion
comeback. As many as 1.6 million EXO-L tuned in, around concerts, world tours and fan meetings this
making it the highest number of real-time views ever year, as well as fans using Twitter to congratulate their
for a live KPop #TwitterBlueroom. favorite idols directly on special occasions such as
debut anniversaries, birthday celebrations and more.

2019 will be another great year for #KpopTwitter ◊

By MediaBUZZ

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