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COMPANIES & COMPAIGNS

Lazada choses Insider to build an

individualized customer experience

strategy across channels

Lazada turns to Insider as the growth marketing Lazada Group will deliver highly personalized online
partner of choice for its AI-backed segmentation experiences complete with individualized customer
capabilities and individualized journey journeys. Insider's Growth Management Platform will
orchestration features. enable Lazada to optimize their crucial funnel metrics
such as average order value (AOV), conversion rate,
Founded in 2012, Lazada Group is one of the top and return on ad spend (ROAS) across channels.
eCommerce platforms in Southeast Asia, with end-to- Additionally, Lazada will improve its overall onsite
end logistics and a vast distribution network selling a engagement and new customer acquisitions with
wide range of products across 18 categories. personalized overlays and engagement features.

Leveraging real-time predictive segmentation powered "We're proud to power digital experiences for
by artificial intelligence, Insider's Growth Management Southeast Asia's biggest eCommerce brand, Lazada.
Platform (GMP) empowers marketers to deliver We look forward to helping them re-define
personalized journeys across the web, mobile web, individualized cross-channel engagement. In the highly
mobile apps, and ad channels. Built on a unified data competitive eCommerce marketplace, personalization
layer, GMP is easy to implement and simple to use, requires top-notch precision. We're ready to help
eliminating complex integrations and dependency on IT Lazada optimize their onsite experience with pinpoint
teams and therefore, trusted by more than 800 global accuracy with our AI-backed segmentation capabilities
enterprise brands, including industry powerhouses like and advanced recommendation strategies," said Hande
UNIQLO, Singapore Airlines, Unilever, Samsung, Cilingir, CEO & Co-founder at Insider. ◊
Toyota, and Burger King to name a few.
By MediaBUZZ
Through this strategic partnership with Insider, the

February 2021: Conversational & Event-Triggered Marketing 17