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RESEARCH, ANALYSIS & TRENDS

21% (more than 257 million users) last year. Ads users own at least one cryptocurrency.
on Instagram reach almost 1.5 billion users each
month, with more than 1 billion users being • E-commerce adoption, observed since the start of
reached through Instagram Stories alone. the COVID-19 pandemic, continues to increase
and shows no signs of slowing down. Almost six in
• The number of people owning cryptocurrencies has ten working-age internet users (58.4%) now shop
increased by more than a third (+37.8%) since Jan- online every week and this number will continue to
uary 2021. More than one in ten internet users of rise in 2022.
working-age now owns a cryptocurrency. Thailand
is the leader here, where more than two out of ten • Not even one in six Internet users of working age

February 2022: Social Media & Influencer Marketing 15