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RESEARCH, ANALYSIS & TRENDS

Which countries are losing the most to

digital ad fraud?

Juniper Research reveals in a recent study that doubtedly attract the attention of fraudulent players.
the value of digital advertising spend lost to This will lead to unprecedented innovation in fraud tac-
fraud will reach $68 billion globally in 2022; tics within the US, with advertisers demonstrating a
rising from $59 billion in 2021. greater requirement for fraud detection and mitigation
services.”
The comprehensive research identified in addition the
top 5 countries most impacted by advertising fraud, Fraud detection and mitigation key to tackling
namely US, Japan, China, South Korea, UK, which to- fraud
gether account for 60% of losses globally:
In response to the rising threat of ad fraud, the report
US to account for 35% of ad fraud losses in urges digital advertisers that are targeting these five
2022 markets to form strategic partnerships with ad fraud
detection and prevention vendors capable of distin-
The new study, Digital Advertising Fraud: Key Trends, guishing between valid and fraudulent advertising traffic
Competitor Landscape & Market Forecasts 2022-2026, that provides no return on ad spend.
found that those advertising in the US will potentially
suffer the most in financial loss due to fraudulent activi- Juniper Research’s study revealed that the most suc-
ty, with total financial damages in the US expected to cessful ad fraud detection tools will harness machine
surpass $23 billion in 2022. learning algorithms to compare advertising traffic with
previously observed, verifiable baseline data. As a re-
The US represents the largest market for digital adver- sult, the report urges advertisers to adopt fraud and
tising spend, with high levels of Internet penetration mitigation solutions to maximize return on ad spend
and elevated mobile app and browser usage, present- through the earlier detection of new fraud tactics.
ing strong opportunities for the display of promotional
content. For more insights, download the whitepaper free-of-
charge: Top Five Ad Fraud Hotspots to Watch in 2022.
Research author Scarlett Woodford said: “With the US ◊
representing such a significant market in terms of ad-
vertising spend, campaigns in North America will un- By MediaBUZZ

February 2022: Social Media & Influencer Marketing 13