Page 8 - AeM_February_2022

RESEARCH, ANALYSIS & TRENDS

GlobalData reveals list of top 20 most

mentioned companies on metaverse in

social media in 2021

With metaverse gaining popularity in 2021 and An analysis of the Social Media Analytics (SMA) Plat-
the COVID-19 pandemic forcing people to be form revealed the list of top 20 most mentioned compa-
online for longer hours, the race is getting nies on the discussion around metaverse in Q4 2021.
heated up among the global industries to adopt
the simulated digital environment. 1. Meta | 6,640 +discussions: Facebook, Inc. also
known as “Meta” was the most discussed compa-
Against this backdrop, conversations among Twitter ny among Twitter influencers in Q4 2021, with a
influencers around “Metaverse” witnessed a sharp up- 600% rise in conversations in Q4 2021, compared
ward trend since the beginning of Q3 (Jul–Sep) 2021 to the previous quarter. Discussions around Face-
on the Social Media Analytics (SMA) platform of the book were spiked the most when Facebook an-
data and analytics company, GlobalData. nounced to rebrand itself with focus on metaverse
and unveiled its new name as “Meta”.
Smitarani Tripathy, Social Media Analyst at GlobalData,
comments: “Conversations among the Twitter influenc- 2. Microsoft | 2,000 +discussions: Discussions
ers around metaverse has seen a quarter-on-quarter related to metaverse around Microsoft Corpora-
spurt of 550% in Q4 (Oct–Dec) 2021 compared to the tions (Microsoft) surged more than 1600% in Q4
previous quarter. This is due to mass adoption of the 2021 compared to the previous quarter. The high-
concept ‘Metaverse’ that crossed beyond the technolo- est surge in influencer discussion was noticed
gy industry during the last quarter of 2021, such as when the company announced to launch Mesh, a
fashion, automotive, gaming, and consumer goods.” collaborative platform for Microsoft Teams in 2022

8 February 2022: Social Media & Influencer Marketing