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Social Media & Influencer Marketing




         RESEARCH, ANALYSIS & TRENDS


           Asia’s Social Ad Spend Soars                                                                   pg  4

           Corporate influencers, live formats and influencer podcasts will dominate the scene in         pg  6

           2022
           GlobalData reveals list of top 20 most mentioned companies on metaverse in social              pg  8

           media in 2021
           Cisco's Broadband Index reveals people value access to the internet more than ever             pg 10

           IAS’s social ads and consumer perception study – Singapore Edition                             pg 12

           Which countries are losing the most to digital ad fraud?                                       pg 13

           More than half of the world's population uses social media today                               pg 14

         BEST PRACTICES & STRATEGIES


           A good strategy is half the battle in social media                                             pg 18

           B2B social media at its best                                                                   pg 20
           Get the attention you deserve on LinkedIn                                                      pg 21

           When using hashtags on social media, less is usually more                                      pg 22

           Draw the attention of new customers to products according to their wishes and interests  pg 24
           with Discovery Commerce

         COMPANIES & CAMPAIGNS


           YouTube unveils more measures to combat misinformation                                         pg 26

           BuzzAR poised to be Southeast Asia's first startup building an inclusive Metaverse             pg 28

           NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the               pg 29

           future
           IBM expands its Global Security Operation Center (SOC) Network to help clients                 pg 30

           respond to cyber-attacks
           “Granfluencers” earn a great deal of Social Media money                                        pg 32

           ADA is now a WhatsApp Business Solution Provider (BSP)                                         pg 34


         TECHNOLOGIES & PRODUCTS


           Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences                pg 35
           independent of cookies or app IDs

           Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing                     pg 37


           APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 39


           IMPRINT                                                                                        pg 45
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