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Social Media & Influencer Marketing
RESEARCH, ANALYSIS & TRENDS
Asia’s Social Ad Spend Soars pg 4
Corporate influencers, live formats and influencer podcasts will dominate the scene in pg 6
2022
GlobalData reveals list of top 20 most mentioned companies on metaverse in social pg 8
media in 2021
Cisco's Broadband Index reveals people value access to the internet more than ever pg 10
IAS’s social ads and consumer perception study – Singapore Edition pg 12
Which countries are losing the most to digital ad fraud? pg 13
More than half of the world's population uses social media today pg 14
BEST PRACTICES & STRATEGIES
A good strategy is half the battle in social media pg 18
B2B social media at its best pg 20
Get the attention you deserve on LinkedIn pg 21
When using hashtags on social media, less is usually more pg 22
Draw the attention of new customers to products according to their wishes and interests pg 24
with Discovery Commerce
COMPANIES & CAMPAIGNS
YouTube unveils more measures to combat misinformation pg 26
BuzzAR poised to be Southeast Asia's first startup building an inclusive Metaverse pg 28
NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the pg 29
future
IBM expands its Global Security Operation Center (SOC) Network to help clients pg 30
respond to cyber-attacks
“Granfluencers” earn a great deal of Social Media money pg 32
ADA is now a WhatsApp Business Solution Provider (BSP) pg 34
TECHNOLOGIES & PRODUCTS
Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences pg 35
independent of cookies or app IDs
Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing pg 37
APPOINTMENTS & ANNOUNCEMENTS pg 39
IMPRINT pg 45