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Editor’s Note

Dear Reader,

The belief that consumers are suffering from social media
fatigue can be disproved looking at a recent Forrester
report that suggests that social media usage will continue
to increase.

To be precise, the number of social media users is
projected to reach more than 4 billion by 2025, and the
COVID-19 pandemic has certainly contributed to this
result, since the digital transformation accelerated
enormously in the past two years. Companies had to adapt
quickly to changing customer needs and behavior and that
simply benefited social media and social commerce.

Enjoy reading this month’s research and trend reports we Subscription
put together, as well as our latest news from the industry,

and tips and tricks for your next social media activities. (complimentary)

Enjoy reading & Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

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