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RESEARCH, ANALYSIS & TRENDS
with 3D Avatars in the metaverse. The other technology companies that emerged among
Metaverse conversations in Q4 2021 were Alphabet,
Recently, Microsoft also entered the metaverse Apple, Niantic, Qualcomm, and Intel.
game by acquiring Activision Blizzard, Inc., a giant
video game company. Other than technology companies, the sportswear com-
panies, NIKE and adidas, have emerged as the most
3. Nvidia | 1,700 +discussions: Nvidia Corporation mentioned companies among influencers’ discussions
(Nvidia), the chipmaker company emerged as the around metaverse in Q4 2021. The remaining top men-
third most mentioned company around metaverse tioned companies are ROBLOX, Disney, Ericsson,
in Q4 2021. The conversations on Nvidia spiked Coinbase, Animoca Brands, Snap, Epic Games, Tesla,
when the company unveiled its metaverse plat- Somnium Space, and Ripple Labs. ◊
form, “Omniverse Enterprise”, a collaboration plat-
form for 3D workflows. By MediaBUZZ
February 2022: Social Media & Influencer Marketing 9
