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RESEARCH, ANALYSIS & TRENDS

The most important mobile marketing

trends for 2018

Mobile has come to stay and has already moved past the new feature and the new, immersive form of media
the desktop in many areas. This development will for experience will position itself and shake up the digital
sure continue in the next few years, which is why digital marketing market. Hence, the question isn’t any more
marketers need to find new ways to attract mobile users. whether, but just when you deal with it. Augmented
Reality (AR) is already one step ahead of VR, since
The zenith of apps has been exceeded generally no additional devices are needed here. That
the merger of reality with virtual additions can be mass-
There are already apps en mass on the market and marketable Pokemon Go already has taught us – and
many companies have even several apps for individual not only that. It showed us that marketing with
services, products or even their mobile website. augmented reality can work brilliantly. Especially on
However, most of the apps are not really accepted. Nine social media, and Facebook in particular, big things can
out of ten users install an app, try it once, and then be expected in terms of AR in 2018.
uninstall it again. The trend is therefore going into
another direction: Google continues to position its mobile Voice search changes SEO
standard AMP (Accelerated Mobile Pages), including
SEO advantages. The clou of AMP is that it not only There are studies that say the number of voice users
speeds up the load time of a website, but also optimizes will exceed 50% of all smartphone users by 2020. The
the presentation. In addition, with the Android Instant new way to search will change the SEO area and the
Apps, there is another service that makes individual revolutionizer is called once again smartphone: How to
apps superfluous. The mere fact that websites are reconcile voice search with search engine
getting better and better on mobile means that the zenith optimization? Will we still search for single words or
of apps will be exceeded in 2018. sentences? How should the content be adjusted?
Especially in the semantic area, the mobile search
Virtual and augmented reality engine optimization 2018 will make a leap. The fact that
Google has announced its own mobile index is just the
Not only has the smartphone become a constant tip of the iceberg.
companion, it is also more powerful than ever. For the
next mobile marketing trend it actually has to be almighty Mobile video
tough, as the Virtual Reality (VR) will play an important
role this year. Affordable opportunities to explore the Video is already an important part of mobile marketing
virtual reality are still rare and just slowly picking up. and will continue to grow in 2018. Automatically starting
Nevertheless, in 2018, more people than ever will enjoy videos, micro-videos, videos without sound, the list of
16 January 2018 - Trends and Predictions