Page 17 - AeM_Jan_2018

RESEARCH, ANALYSIS & TRENDS

challenges in this area is long. Anyway, the growing without regard to conversions. For that reason alone,
video consumption goes hand in hand with the improving the load time of a website in 2018 is still
improvement of the mobile network. Even larger videos essential for any digital marketer.
are no longer tied to one place, but can be enjoyed
thanks to LTE virtually everywhere in high quality. Push messages as a gateway to the mobile
Undecided marketers will need to be more active here, user
otherwise they will lose one of the most important
touchpoints with potential customers. Push messages are one of the most effective ways to
communicate with mobile users, although they are in
Faster loading times general a sensitive topic: Smartphone owners only
tolerate them if they offer added value, otherwise, the
Not only videos load faster in 2018, even the mobile permission or even the app are quickly a has-been. In
website does. Nevertheless, one of the main reasons of practice, companies that send two push messages a
a high mobile bounce rate is still the slow loading time. day get the best results. The app engagement
Due to the fact that not everyone has good mobile increases on average to fifteenfold and even the
Internet, the availability of LTE varies greatly, and badly conversion rate benefits and increases by 6%. Best of
programmed mobile sites do the rest: Google has found all, Android and iOS have made push messages more
that 40% of users leave a website if it takes more than interactive and user-friendly, making them even more
three seconds to load. A site loses 7% of its visitors powerful. ◊
every second of loading time. And that’s only lost traffic,
By MediaBUZZ

MediaBUZZ Pte Ltd - Independant ePublisher for Asia