Page 6 - AeM_January_2022

RESEARCH, ANALYSIS & TRENDS

Business messaging trends 2022:

progressive advance of smart devices,

federation & push-to-talk

previously only possible via digital radio, can now be
implemented with the help of a business messenger.
Additional devices such as walkie-talkies are supple-
mented by business smartphones. Push-to-talk enables
direct language exchange, which not only makes com-
munication more efficient, but also makes it much easi-
er to interpret. At the same time, this new user-
friendliness makes it easier to receive and send audio
messages. Particularly mission-oriented teams, for ex-
ample in the areas of BOS, rescue service, construc-
tion, logistics, delivery services and tourism, benefit
from a push-to-talk function in the messenger, because
in addition to audio recordings, images and documents
can also be transmitted in the same communication
channel, such as an operational chat during an obser-
Communication and collaboration solutions have vation. All communication relating to a process can be
become an integral part of everyday professional saved in the organization's archive and retrieved at any
life. In the future, they will prevail across all time, which, among other things, significantly simplifies
industries and company sizes. the creation of reports and evaluations.

The Business Messenger occupies a small but decisive Trend 2:
niche in the market for communication solutions. Implement the social intranet idea in business
Whether as an established tool, as a novelty or as a messaging
communication alternative, its mission is to simplify pro- Messenger as social intranets not only promote the
fessional communication, make work processes more vision of integrating all employees in internal communi-
efficient and relieve employees. cation, but also accelerate the distribution of infor-
mation and raise feedback cycles to a new level. Com-
Since the business messenger market is driving new pany news are shared with the aid of status messages,
developments at a rapid pace, we want to shed light on both for one-to-one and group chats as well as broad-
which innovations in business messaging will be on the casts. The color-coded messages are visible to all us-
agenda for 2022.
ers of a chat. An additional overview allows you to filter
The last two years have not only given the digital trans- chat histories according to message types, and thus
formation of companies a significant boost, but also also according to status messages, and to quickly find
advanced internal communication in many places. To the information you are looking for. At the same time,
quickly and securely connect decentralized teams and employees can interact with the content by
mobile workers with one another, new communication "commenting" on it using emoticons. The aim of this is
channels have to be found, whereby GDPR-compliant to activate and promote team collaboration across the
business messengers are clearly on the advance. entire workforce, from mobile workers to desk employ-
ees, but also from trainees to C-level managers, and to
Tobias Stepan, founder of Teamwire, identified and guarantee optimal exchange.
elaborated six trends in business messaging for 2022.
Trend 3:
Trend 1: New user interfaces and smart devices for
Push-to-Talk – from voice messages to walkie- messengers
talkies in Messenger Not only the messengers themselves are becoming
Direct voice communication via push-to-talk, which was more and more sophisticated, but also the end devices.

6 January 2022: Digital Media Trends & Predictions