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Editor’s Note







             Dear Reader,

             Today's businesses need to focus on forward-thinking
             marketing to delight increasingly demanding customers. In
             other words, staying ahead of consumer trends and
             knowing today what consumers will want tomorrow.

             This is made possible with the help of meaningful
             databases, smart analyzes and predictive analytics, as
             digital marketing needs to move faster than ever and avoid
             costly missteps to keep up with customers and the
             competition.

             What works and what risks to take depends on teams'
             ability to collect and analyze a variety of data sources.
             Analytics equips teams with insight systems to visualize                  Subscription
             data, generate performance reports, and ultimately make

             data-driven decisions that help attract future customers                    (complimentary)
             and convert existing ones into high-value buyers.

             In this issue of Asian eMarketing, you can read about the
             prerequisites companies have to create for this and how
             these analysis methods can be used sensibly.

             Enjoy reading & Best regards,





             Daniela La Marca,
             Editor-in-Chief, Asian eMarketing





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