Page 3 - AeM_July_2022

Search Marketing:

Predictive Analytics & Hyperpersonalization

RESEARCH, ANALYSIS & TRENDS

Personalization is up-and-coming but time-consuming from a technical point pg 4

Consumers want personalization without disclosing data pg 5

Global advertising market is expected to grow significantly against all odds pg 6

Product Analytics has overtaken legacy marketing analytics to measure digital customer pg 8

experiences
Apple's changes in data protection have far-reaching consequences pg 10

"Ad clutter" on websites weakens advertising attention pg 12

The State of Measurement in Fashion, Luxury & Beauty 2022 Report pg 14

Targeting works, except when it doesn’t pg 17

BEST PRACTICES & STRATEGIES

Is holistic search marketing worth the effort? pg 18

It’s all about understanding the connections between data pg 20
Tips on how to choose a secure web analytics tool pg 21

Questions to be answered in performance marketing pg 23

Online communication should be needs-oriented to remain relevant for search queries pg 24

COMPANIES & CAMPAIGNS

Merger of NielsenIQ and GfK in the making pg 25

Kantar reveals the most creatively effective digital ads in Southeast Asia pg 26

FACT-Finder's "Next Generation Blixt" combines search and personalization par pg 28

excellence
YouTube Shorts inspires multiformat creators and artists pg 30

TECHNOLOGIES & PRODUCTS

South Korea's first Cyber Fusion Center and MSSP/MDR sharing community pg 32

IBM acquisition of Databand.ai aims to help enterprises catch "bad data" at the source pg 33

LEGISLATION

The legal framework for search engine privacy is not solid pg 34

APPOINTMENTS & ANNOUNCEMENTS pg 36

IMPRINT pg 37