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RESEARCH, ANALYSIS & TRENDS
Different Twitter Use Behavior by Artist Generations
In terms of Twitter usage, there is a clear difference • 1.2 Tweets per day for second-generation stars
between the way that each generation used Twitter, • 3.5 Tweets per day for third-generation stars
especially in the following areas.
• 7 Tweets per day for fourth-generation stars
Tweets per day
Fourth generation stars Tweeted 5.8 times more than
Excluding the first generation, who were active before second generation stars, and 2 times more than third
Twitter launched, K-pop stars averaged: generation stars.
Cumulative Tweets by Generation for the Period of One Year After Debut
10 June 2021: Social Media & Influencer Marketing
