Page 7 - AeM_June_2021
P. 7
RESEARCH, ANALYSIS & TRENDS
What types of influencers do you find get the most
engagement and convert the most sales?
52% of agencies say that they get the most engage-
ment and convert the most sales from lifestyle influenc-
ers (52%), followed by fashion (32%), health and well-
ness (31%) and beauty (28%).
Other choices include:
• Fitness — 21%
• Parenting — 15%
• Gaming — 9%
• Electronic — 8%
What size of Instagram influencers do you usually
work with?
50% of agencies say that the sweet spot for influencer
size is those who have a following of 5k-20k. Also pop-
ular is influencers with 100k-500k (37%).
Do you plan to work with influencers on holiday
content?
64% of agencies say that they are planning to work
with influencers on holiday content.
On average, how many influencers do you regularly
and consistently work with (work with them on mul-
tiple campaigns throughout the year)?
44% of agencies say that they work with less than 5
influencers regularly and consistently. ◊
By Hyperauditor
June 2021: Social Media & Influencer Marketing 7
