Page 3 - AeM_June_2021

Social Media & Influencer Marketing:

Social Messaging Apps, Social Commerce & Shoppable Posts

RESEARCH, ANALYSIS & TRENDS

HyperAuditor’s influencers, brands and agencies research pg 4

Keeping tabs on influencer marketing developments pg 8

Twitter is a critical tool for K-pop artists pg 9

Influencer’s easy switch from advertising partner to competitor can hurt pg 12

BEST PRACTICES & STRATEGIES

Tips to get started in the world of social media testimonials pg 14

Systematize influencer marketing correctly pg 15

Communities are the new influencers pg 17

Corporate blogs: receipts for success and pitfalls pg 19

Considering a multi-platform strategy for social media campaigns pg 21
Influencer marketing: relationships pay off in times of corona pg 24

Influencer Marketing KPIs that are gaining in importance today pg 26

Putting influencer portrayals to the test pg 28

COMPANIES & CAMPAIGNS

Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in pg 30

Southeast Asia
Cision buys Brandwatch and scales up social media business pg 32

TECHNOLOGIES & PRODUCTS

Identify influencers that align with your brand's values and voice with IBM and Influential pg 34
Waves by Influencer offers full end-to-end data transparency around influencer pg 35
marketing campaigns

BUZZWORDS

Corporate influencers / Brand ambassadors pg 36

LEGISLATION

Legally compliant use of social media pg 38

APPOINTMENTS & ANNOUNCEMENTS pg 39

IMPRINT pg 41