Page 2 - AeM_June_2021

Editor’s Note

Dear Reader,

The chance to earn good money through recommendation
marketing on social channels like Instagram, TikTok or
YouTube, or to receive free samples of products and
become famous at the same time, attracts many people
but carries the risk of shifting moral boundaries. Hence, it
is no wonder that criticism is getting louder when looking at
influencers.

Especially, since it has been shown time and again that
many of them do not build their reach organically but rely
on artificial effects to increase their number of fans: e.g.,
measures that lure followers to sites they are not
interested in, so-called “follower trains”, where the aim is
that all participants follow each other and thus artificially
increase their range. That gives the impression of a large
range, which unfortunately is untenable when inspected in
detail.

If you are interested in finding out how to check the value
of influencers or getting some tips on how you can give
your company a face and win favor with the broad public,
enjoy the reading!
Subscription
Since reach is the currency of the 21st century, whoever
knows how to use it skillfully has a clear advantage. (complimentary)
Unfortunately, the number of influencers who do not take
their job seriously has grown significantly in recent times,
which affects the credibility of any brand ambassador to a
certain extent.

Therefore, take a close look first before hiring an influencer
for your next marketing campaign. Do not make hasty
decisions and read this month’s issue of Asian eMarketing
to collect more insights and inspiration.

Best regards,

Daniela La Marca, Connect
Editor-in-Chief, Asian eMarketing with us

MediaBUZZ Pte Ltd
Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg