Page 17 - AeM_March_2020

BEST
PRACTICES
&
STRATEGIES

Numerous studies prove the enormous importance of a personalized, digital

customer dialogue at all touchpoints in the respective national language.

A classic Content Management System (CMS) is usually not enough to first
of all convince customers and secondly to engage on all devices. More and
more companies are therefore opting for a digital experience platform that

offers the convenience of the "familiar", professional CMS and helps, in
addition, with automation and artificial intelligence (AI) to more easily meet

marketing and corporate goals.

17 March 2020: Content Marketing: authenticity, transparency & quality instead of keyword