Page 17 - AeM_May_2014
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RESEARCH, ANALYSIS & TRENDS
“More meaningful global brands are Global results statistically brands are technological; these act
likely to come from emerging than demonstrate: as enablers to empower us to
western markets where brands achieve our potential.
need to reinvent themselves to re-
connect with people, to avoid get- Meaningful Brands outperform Indian Brands having greatest At-
ting commoditized. This presents the stock markets by 120% - on tachment (highest percent of peo-
huge opportunities for existing and par with the top hedge funds ple who would care if they disap-
new brands to establish meaningful The majority of people world- peared): LIC, Cadbury, Unilever
connections with their customers in wide wouldn't care if 73% of
India. Here consumers are still brands disappeared tomorrow
warming up to brands and core cat- Only 20% of brands worldwide Geographical trends
egories like F&B brands are seen are seen to meaningfully posi-
as meaningful. The study is scala- tively impact people's lives Continuing the trend from 2011 on-
ble and throws up rich inferences ly 20% of brands make a significant
for a strategic outlook. LIC is an Top 12 Meaningful Brands 2013 difference to people’s well-being
outlier being in the insurance cate- with a growing gap between devel-
gory, yet, completely in sync with India: Life Insurance Corporation oped and emerging markets
Indian touch points, thus, its India’s (LIC), Britannia, Cadbury, Sony, (Europe 5%, USA 9%, Asia 39%).
2013 top meaningful brand”, contin- Samsung, Parle-G, Unilever, Tata In Europe and the US people would
ued Mohit Joshi, Managing Direc- Motors, Airtel, Hyundai, LGE and not care if 92% of brands disap-
tor, Havas Media India. Maruti peared. In Asia, people are at-
tached six times more.
Asia Pacific findings: Global: Google, Samsung, Mi-
crosoft, Nestle, Sony, IKEA, Dove, A move towards the individual
People’s relationship with Nike, Wal-Mart, DANONE, Philips Since 2011, individual quality of life
brands is stronger: 53% believe and P&G and personal well-being has be-
brands contribute notably to come increasingly important in
improving their quality of life Sector trends western economies. In emerging
and well-being (West Europe markets, people place more im-
29%, USA 36%, global avg. India Top 3: F&B, Auto and IT & portance on a brand’s impact on
40%); Consumer Electronics (ITC) their community and environment.
52% think brands communicate At the same time, people in India
honestly about their commit- Global Top 3: Retail, F&B, ITC expect brands to enhance their in-
ments and promises (West Eu- dividual and personal lifestyles. The
rope 21%, USA 26%, global Brands can break sector limitations data shows the majority of top per-
avg. 32%); forming brands taking a holistic ap-
and emerge outliers disrupting all
Personal ‘well-being’ increases categories as Life Insurance Corpo- proach contributing to both. ◊
2% importance (US 5%, Eu- ration in India. 2013 shows a
rope 2%) and dethrones Col- marked increase in the importance By MediaBUZZ
lective (losing 3% since 2011). of ITC globally, half of the top ten
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
“More meaningful global brands are Global results statistically brands are technological; these act
likely to come from emerging than demonstrate: as enablers to empower us to
western markets where brands achieve our potential.
need to reinvent themselves to re-
connect with people, to avoid get- Meaningful Brands outperform Indian Brands having greatest At-
ting commoditized. This presents the stock markets by 120% - on tachment (highest percent of peo-
huge opportunities for existing and par with the top hedge funds ple who would care if they disap-
new brands to establish meaningful The majority of people world- peared): LIC, Cadbury, Unilever
connections with their customers in wide wouldn't care if 73% of
India. Here consumers are still brands disappeared tomorrow
warming up to brands and core cat- Only 20% of brands worldwide Geographical trends
egories like F&B brands are seen are seen to meaningfully posi-
as meaningful. The study is scala- tively impact people's lives Continuing the trend from 2011 on-
ble and throws up rich inferences ly 20% of brands make a significant
for a strategic outlook. LIC is an Top 12 Meaningful Brands 2013 difference to people’s well-being
outlier being in the insurance cate- with a growing gap between devel-
gory, yet, completely in sync with India: Life Insurance Corporation oped and emerging markets
Indian touch points, thus, its India’s (LIC), Britannia, Cadbury, Sony, (Europe 5%, USA 9%, Asia 39%).
2013 top meaningful brand”, contin- Samsung, Parle-G, Unilever, Tata In Europe and the US people would
ued Mohit Joshi, Managing Direc- Motors, Airtel, Hyundai, LGE and not care if 92% of brands disap-
tor, Havas Media India. Maruti peared. In Asia, people are at-
tached six times more.
Asia Pacific findings: Global: Google, Samsung, Mi-
crosoft, Nestle, Sony, IKEA, Dove, A move towards the individual
People’s relationship with Nike, Wal-Mart, DANONE, Philips Since 2011, individual quality of life
brands is stronger: 53% believe and P&G and personal well-being has be-
brands contribute notably to come increasingly important in
improving their quality of life Sector trends western economies. In emerging
and well-being (West Europe markets, people place more im-
29%, USA 36%, global avg. India Top 3: F&B, Auto and IT & portance on a brand’s impact on
40%); Consumer Electronics (ITC) their community and environment.
52% think brands communicate At the same time, people in India
honestly about their commit- Global Top 3: Retail, F&B, ITC expect brands to enhance their in-
ments and promises (West Eu- dividual and personal lifestyles. The
rope 21%, USA 26%, global Brands can break sector limitations data shows the majority of top per-
avg. 32%); forming brands taking a holistic ap-
and emerge outliers disrupting all
Personal ‘well-being’ increases categories as Life Insurance Corpo- proach contributing to both. ◊
2% importance (US 5%, Eu- ration in India. 2013 shows a
rope 2%) and dethrones Col- marked increase in the importance By MediaBUZZ
lective (losing 3% since 2011). of ITC globally, half of the top ten
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
