Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
IBM projects Thanksgiving and
The crux of the Cyber Monday shopping spree
matter in sales increase by 15%
eCommerce over the five-day period
IBM released its predictions for the Other key predictions for this year's Smartphones browse, tablets
2014 holiday shopping season U.S. holiday shopping season in- buy: Smartphones will continue
based on billions of online and in- clude: to lead in mobile browsing over
store transactions analyzed by the the five-day shopping period,
IBM Digital Analytics Benchmark Mobile is the new Thanksgiv- accounting for 29% of all online
and IBM Quarterly Retail Forecast. traffic versus 15% for tablets.
ing tradition: For the first time
ever, IBM predicts more than However, IBM predicts tablets
IBM projects another strong shop- half of all online shopping on will account for twice as many
ping season with online sales pro- Thanksgiving (roughly 53%) will mobile purchases than
jected to increase 15% over the five come from a mobile device, up smartphones thanks to the larg-
-day period between Thanksgiving 23% year-over-year. Mobile er screen size.
and Cyber Monday. The biggest sales are also expected to
increase in online sales is expected grow, reaching 28% of all In-store growth led by health
on Cyber Monday, predicted to Thanksgiving online sales, an and beauty gifts: The retail
grow 15.8%, followed closely by increase of more than 9% over industry can look forward to
Thanksgiving with a projected in- 2013. strong holiday in-store sales
crease of 15.6%. Still widely con- with 4% growth predicted dur-
sidered the busiest day for in-store ing the November and Decem-
shopping, Black Friday online sales More digital coupons, greater ber shopping period. Health
are expected to grow 13% as con- savings for consumers: As and beauty products are ex-
sumers find the best deals with consumers become more com- pected to lead the way with
their fingers as well as their feet. fortable with digital couponing, 4.2% and 4.7% growth, respec-
IBM predicts shoppers will save
dollars this holiday season as tively, followed by women's
A primary driver of online growth, they cash in on online deals. clothing at 2.61%.
mobile browsing is expected to ac- Consumers will spend on aver-
count for 48.2% of all online traffic age $123.28 per online order "Without question, this will be a
over the five-day period, an in- over the five-day holiday peri- strong holiday shopping season,
crease of 23% over last year. Mo- od, a decrease of 2.9% over supported by the power of Big Data
bile sales are also expected to rise, 2013. At the same time, the and analytics, which are helping
accounting for 24.4% of all online average number of items in- brands better understand their con-
sales, up 9.5% year-over-year. Ap- cluded in those purchases will sumers and make crucial decisions
ple's dominance in mobile shopping be 4.4 items per order, an in- in real-time," said Jay Henderson,
experiences is also expected to crease of 17% year-over-year. Director of Strategy, IBM Experi-
continue with iOS device traffic pro- enceOne. "Regardless of industry
jected to double that of Android or time of year, the data the IBM
devices, and sales expected to Retailers give the gift of less Digital Analytics Benchmark pro-
quadruple. spam: IBM predicts click- vides, is an example of the type of
through rates for emails sent advanced analytics and cloud-
during the five-day shopping
Today's predictions are based on period will be 10% higher than based technologies competitive
historical and real-time trend data the same period last year, brands rely on to improve consum-
analyzed across hundreds of U.S. thanks to data-driven insight er engagements and overall perfor-
retail websites. The resulting online which allows marketers to re- mance."
shopping insight is based on data duce the amount of unwanted
from IBM Digital Analytics Bench- email, and instead deliver per- The insight provided through the
mark which, in its seventh year of sonalized and relevant promo- IBM Digital Analytics Benchmark
holiday reporting, tracks more than tions. The company also esti- and IBM Retail Quarterly Forecast
370 performance indicators – helps mates that 35% of all click- gives retailers and marketing pro-
retailers and marketers benchmark throughs will happen on a mo- fessionals access to data-driven
themselves against industry peers bile device. The highest volume insight to drive more personalized
while driving more targeted custom- of emails is expected on Cyber and targeted customer engage-
er engagements. Monday. ments. ◊
Source: IBM
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
IBM projects Thanksgiving and
The crux of the Cyber Monday shopping spree
matter in sales increase by 15%
eCommerce over the five-day period
IBM released its predictions for the Other key predictions for this year's Smartphones browse, tablets
2014 holiday shopping season U.S. holiday shopping season in- buy: Smartphones will continue
based on billions of online and in- clude: to lead in mobile browsing over
store transactions analyzed by the the five-day shopping period,
IBM Digital Analytics Benchmark Mobile is the new Thanksgiv- accounting for 29% of all online
and IBM Quarterly Retail Forecast. traffic versus 15% for tablets.
ing tradition: For the first time
ever, IBM predicts more than However, IBM predicts tablets
IBM projects another strong shop- half of all online shopping on will account for twice as many
ping season with online sales pro- Thanksgiving (roughly 53%) will mobile purchases than
jected to increase 15% over the five come from a mobile device, up smartphones thanks to the larg-
-day period between Thanksgiving 23% year-over-year. Mobile er screen size.
and Cyber Monday. The biggest sales are also expected to
increase in online sales is expected grow, reaching 28% of all In-store growth led by health
on Cyber Monday, predicted to Thanksgiving online sales, an and beauty gifts: The retail
grow 15.8%, followed closely by increase of more than 9% over industry can look forward to
Thanksgiving with a projected in- 2013. strong holiday in-store sales
crease of 15.6%. Still widely con- with 4% growth predicted dur-
sidered the busiest day for in-store ing the November and Decem-
shopping, Black Friday online sales More digital coupons, greater ber shopping period. Health
are expected to grow 13% as con- savings for consumers: As and beauty products are ex-
sumers find the best deals with consumers become more com- pected to lead the way with
their fingers as well as their feet. fortable with digital couponing, 4.2% and 4.7% growth, respec-
IBM predicts shoppers will save
dollars this holiday season as tively, followed by women's
A primary driver of online growth, they cash in on online deals. clothing at 2.61%.
mobile browsing is expected to ac- Consumers will spend on aver-
count for 48.2% of all online traffic age $123.28 per online order "Without question, this will be a
over the five-day period, an in- over the five-day holiday peri- strong holiday shopping season,
crease of 23% over last year. Mo- od, a decrease of 2.9% over supported by the power of Big Data
bile sales are also expected to rise, 2013. At the same time, the and analytics, which are helping
accounting for 24.4% of all online average number of items in- brands better understand their con-
sales, up 9.5% year-over-year. Ap- cluded in those purchases will sumers and make crucial decisions
ple's dominance in mobile shopping be 4.4 items per order, an in- in real-time," said Jay Henderson,
experiences is also expected to crease of 17% year-over-year. Director of Strategy, IBM Experi-
continue with iOS device traffic pro- enceOne. "Regardless of industry
jected to double that of Android or time of year, the data the IBM
devices, and sales expected to Retailers give the gift of less Digital Analytics Benchmark pro-
quadruple. spam: IBM predicts click- vides, is an example of the type of
through rates for emails sent advanced analytics and cloud-
during the five-day shopping
Today's predictions are based on period will be 10% higher than based technologies competitive
historical and real-time trend data the same period last year, brands rely on to improve consum-
analyzed across hundreds of U.S. thanks to data-driven insight er engagements and overall perfor-
retail websites. The resulting online which allows marketers to re- mance."
shopping insight is based on data duce the amount of unwanted
from IBM Digital Analytics Bench- email, and instead deliver per- The insight provided through the
mark which, in its seventh year of sonalized and relevant promo- IBM Digital Analytics Benchmark
holiday reporting, tracks more than tions. The company also esti- and IBM Retail Quarterly Forecast
370 performance indicators – helps mates that 35% of all click- gives retailers and marketing pro-
retailers and marketers benchmark throughs will happen on a mo- fessionals access to data-driven
themselves against industry peers bile device. The highest volume insight to drive more personalized
while driving more targeted custom- of emails is expected on Cyber and targeted customer engage-
er engagements. Monday. ments. ◊
Source: IBM
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
