Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
dictions on trends to expect during The holiday season is expected to “People now want to connect and
Singapore’s holiday shopping sea- account for 20% of annual online shop from wherever they are and it
son, which starts this week until the sales, showing how vital the Christ- is becoming easier as phones get
end of the year. Adobe forecasted mas spending spree has become bigger screens, better interfaces
in this case that tablets and for retailers moving into eCom- and mobile data connections con-
smartphones will account for 17% merce, a market forecast to reach tinue to improve. Retailers have to
of all online sales between now and S$4.4 billion in 2015 in Singapore, keep up with consumer behavior
Christmas. Further, online sales in four times its value in 2010. and they have to be able to do so
Singapore are predicted to peak on across a range of devices.”
December 8 as shoppers hunt The analysis also predicted that
down the best deals and place their nine percent of online shopping Indeed, the shift to digital marketing
orders in time for delivery before transactions will be conducted requires the use of new technolo-
Christmas. through tablets, but smartphones gies, approaches and tools, and in
are poised to take over as the pre- many cases a complete role
By the way, Adobe’s Holiday Shop- ferred mobile shopping device as change in marketing. It’s good to
ping Predictions are the most com- they have risen to account for eight see that marketers recognize the
prehensive of its kind in the indus- percent of transactions. need to change and understand
try. The forecast is based on the that Big Data, personalization and
analysis of aggregated and anony- Stephen Hamill, Adobe Managing working on the social channels,
mous data of more than one trillion Director, Southeast Asia, said the web and mobile are becoming in-
visits to 4,500 retail websites over rise of phones as shopping hubs is creasingly important for them. So,
the last six years and 20 billion vis- a signal to retailers that they need just keep going. ◊
its in October 2014 all over the to create user-friendly and mobile-
world optimized digital shop fronts. “With By Daniela La Marca
20% of annual online sales coming
The graph below highlights Singa- during the run up to Christmas as
pore as the only ASEAN country in shoppers buy on their mobile devic-
the top 10 markets for expected es, it is clear people now see shop-
holiday share of online sales this ping on their phones, tablets and
year. laptops as the norm,” said Hamill.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
dictions on trends to expect during The holiday season is expected to “People now want to connect and
Singapore’s holiday shopping sea- account for 20% of annual online shop from wherever they are and it
son, which starts this week until the sales, showing how vital the Christ- is becoming easier as phones get
end of the year. Adobe forecasted mas spending spree has become bigger screens, better interfaces
in this case that tablets and for retailers moving into eCom- and mobile data connections con-
smartphones will account for 17% merce, a market forecast to reach tinue to improve. Retailers have to
of all online sales between now and S$4.4 billion in 2015 in Singapore, keep up with consumer behavior
Christmas. Further, online sales in four times its value in 2010. and they have to be able to do so
Singapore are predicted to peak on across a range of devices.”
December 8 as shoppers hunt The analysis also predicted that
down the best deals and place their nine percent of online shopping Indeed, the shift to digital marketing
orders in time for delivery before transactions will be conducted requires the use of new technolo-
Christmas. through tablets, but smartphones gies, approaches and tools, and in
are poised to take over as the pre- many cases a complete role
By the way, Adobe’s Holiday Shop- ferred mobile shopping device as change in marketing. It’s good to
ping Predictions are the most com- they have risen to account for eight see that marketers recognize the
prehensive of its kind in the indus- percent of transactions. need to change and understand
try. The forecast is based on the that Big Data, personalization and
analysis of aggregated and anony- Stephen Hamill, Adobe Managing working on the social channels,
mous data of more than one trillion Director, Southeast Asia, said the web and mobile are becoming in-
visits to 4,500 retail websites over rise of phones as shopping hubs is creasingly important for them. So,
the last six years and 20 billion vis- a signal to retailers that they need just keep going. ◊
its in October 2014 all over the to create user-friendly and mobile-
world optimized digital shop fronts. “With By Daniela La Marca
20% of annual online sales coming
The graph below highlights Singa- during the run up to Christmas as
pore as the only ASEAN country in shoppers buy on their mobile devic-
the top 10 markets for expected es, it is clear people now see shop-
holiday share of online sales this ping on their phones, tablets and
year. laptops as the norm,” said Hamill.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
