Page 2 - AeM_October_2022

Editor’s Note

Dear Reader,

The past two years have had a significant impact on
economic development and people's behavior. Social
distancing and mandated business closures during
lockdowns have forced retailers to break new ground and
to make up for the losses with new models – with mixed
success.

The competitive pressure has never been higher, and
customers are getting more demanding, which is why
marketers should score with real-time customer
experiences. Since the classic linear customer journey no
longer exists, with customers switching back and forth
between websites, online shops and social media
channels, in addition to telephone calls and emails, data is
distributed in silos throughout the company. Customer
data platforms (CDP) condense the information collected Subscription
at all touchpoints into consistent customer profiles and
that’s why we focus on it in today’s issue of Asian (complimentary)
eMarketing.

Omnichannel in stationary and online business is probably
one of the best solutions to fulfill customer wishes, improve
the consumer journey in the long term and make it more
transparent. So, stay tuned!

Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

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