Page 2 - AeM_September_2019

Welcome to

Dear Reader,

Many customers nowadays proceed according to the principle "research online - purchase offline”,
providing marketers and advertisers with an array of insights into their behavior. Unfortunately, even
though all necessary data is available - be it from the cash register, the CRM system or websites –
there are still more hurdles to consider, such as e.g. data protection requirements. Not to mention that
it is challenging to follow the rules of each channel’s key figures.

Read more on how to track the important similarities between data points and benefit wisely from the
increasing digitization. Everybody is now able to clearly assign almost any customer behavior or
approximation values with the help of attribution models.

MediaBUZZ aims to support you in your endeavor to keep up in the ever-evolving digital marketing
scene by providing you with news and insights on Marketing Automation, Analytics & Attribution this
time, so that you are prepared for the challenges ahead.

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

Connect with us:

Subscribe today!

Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 September 2019 - Marketing Automation, Analytics & Attribution