Page 3 - AeM_September_2019
P. 3
Marketing Automation, Analytics & Attribution
RESEARCH, ANALYSIS & TRENDS
Needed: new KPIs in pg 4 Measurement of digital pg 6 Is marketing solely driven pg 8
performance marketing media effectiveness by systems and algorithms
remains challenging soon?
Advanced Data Modeling pg 10 Singaporean businesses pg 12 Don’t stop learning! pg 14
optimizes advertising concerned about the impact
budgets strikingly of AI on society, study
reveals
BEST PRACTICES & STRATEGIES
Perfect budgeting with pg 16 Top criteria for brand pg 18 Data- and analytics-driven pg 20
sweeping data analysis and success in the age of sales and marketing
attribution models digitization optimize the customer
journey
TECHNOLOGIES & PRODUCTS
Grabyo launched frame- pg 22 WhatsApp for Zendesk in pg 24 Socialbakers adds vital ads pg 25
accurate camera switching Asia transparency and control
and ad replacement to live tools to its platform
cloud production
COMPANIES & CAMPAIGNS
Data driven enterprises pg 26 CastingAsia launches CPA pg 27
invigorate future growth in and CPC capabilities for
ASEAN influencer marketing
BUZZWORDS - Dynamic Attribution pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 30
IMPRINT pg 35
ADVERTISE
WITH US
Call +65 6836 1807
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
