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Editor’s Note

Dear Reader,

Statistics on the use of Google Home, Amazon Alexa,
Cortana from Microsoft or Siri from Apple all point in the
same direction, namely that users have focused on a
small, sharply delineated area of application that is less
than what has been predicted at the height of the hype a
few years ago.

According to a study by the SEO company Sistrix, the use
of SmartSpeakers is even declining overall, which
suggests that early optimistic buyers were obviously
disappointed. Even if the range of tasks of voice assistants
and smart speakers is still relatively limited today, one
should expect constant growth in the development of
commands. Because if safety precautions are taken, the
effect of the smartphone and voice-controlled search on
marketing is undeniable.

Read more about this in today's issue and I highly
recommend particularly the article about the start-up Nano Subscription
Interactive, which offers search-related targeted
advertising, "based on a technology that even the search (complimentary)
engine giant Google cannot keep up with," claims the
company. In addition, you might want to find out how you
can use the “voice search readiness” to your advantage or
get insights from Kantar's recent media reactions report,
besides more insights, tips and news that are for sure
useful for your daily work.

Best wishes,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

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