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Voice Search & Smart Speakers





         RESEARCH, ANALYSIS & TRENDS


           Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era             pg  4

           Great advertising needs great media environments                                               pg  6

           Distrust in voice applications slows down acceptance                                           pg  8

           Use “Voice Search Readiness” to your advantage                                                 pg 10



         BEST PRACTICES & STRATEGIES

           How voice commands will influence user behavior                                                pg 12

           Is search optimization for voice really relevant?                                              pg 13

           Interrogatives dominate the voice search                                                       pg 15

           Basic knowledge in the four data disciplines is essential for a career in marketing            pg 16
           Have you ever considered creating a linguistic identity for your company?                      pg 18



         COMPANIES & CAMPAIGNS


           Tencent Cloud launches First Internet Data Center in Indonesia                                 pg 20

           Security risks revealed using Alexa Skills                                                     pg 22

           Visa helps SMBs access the digital economy                                                     pg 24


         TECHNOLOGIES & PRODUCTS



           Don’t guess but know what your users want – with Nano INSIST                                  pg 26
           AnyMind Group launched Story Engine, a no-code web stories generator                          pg 27



         BUZZWORDS


           Speech recognition                                                                             pg 28



           APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 29


           IMPRINT                                                                                        pg 35
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