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Voice Search & Smart Speakers
RESEARCH, ANALYSIS & TRENDS
Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era pg 4
Great advertising needs great media environments pg 6
Distrust in voice applications slows down acceptance pg 8
Use “Voice Search Readiness” to your advantage pg 10
BEST PRACTICES & STRATEGIES
How voice commands will influence user behavior pg 12
Is search optimization for voice really relevant? pg 13
Interrogatives dominate the voice search pg 15
Basic knowledge in the four data disciplines is essential for a career in marketing pg 16
Have you ever considered creating a linguistic identity for your company? pg 18
COMPANIES & CAMPAIGNS
Tencent Cloud launches First Internet Data Center in Indonesia pg 20
Security risks revealed using Alexa Skills pg 22
Visa helps SMBs access the digital economy pg 24
TECHNOLOGIES & PRODUCTS
Don’t guess but know what your users want – with Nano INSIST pg 26
AnyMind Group launched Story Engine, a no-code web stories generator pg 27
BUZZWORDS
Speech recognition pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 29
IMPRINT pg 35