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BEST
PRACTICES
&
STRATEGIES

YouTube Tips for channel growth

YouTube has around two billion monthly users and, are dealing with a common or generic topic the
according to Brandwatch, 6 out of 10 people now prefer chances are high that you are competing with
online video platforms instead of LIVE TV. Alone on companies that have a larger fan base.
mobile devices, the Google platform reaches 18 to 49-
year-old as news channel and cable television. Users In general, YouTube is looking for reliable content
can navigate YouTube in 80 different languages, which creators and rewarding them for regular uploads, since
covers around 95 percent of the online population. It is that improves the user experience of your community
therefore no surprise that many companies are now and allows Google at the same time to make money
using YouTube as an advertising platform. Thousands with Google Ads. So, if they make your channel more
of new channels are created there every day with the visible, they also hope for increased earnings that will
aim of generating high reach numbers there. not be available if you no longer upload. Hence, it is
advisable to set fixed upload days and times, and to
Considering some of the following tips might help to stick to them as long as you actively build the channel.
start growing you own channel: As a rule of thumb, you should publish one or two
videos a week on your channel in order to be noticed at
Find appropriate topics and niches all.

It is advisable to choose a specific topic you are an Focus on the viewer
expert in and happy to talk about as basis of the
channel. If the community grows through the content, Good content is characterized by the fact that it solves
you can start focusing more on personal branding to problems and entertains the viewer at the same time.
build sustainability. As said, YouTube is the second Arrogance, long advertisements and promotions of
largest search engine in the world after Google itself. yourself or your own company should therefore be
People search for a specific topic and are shown avoided. Such content should only be casually
suggested videos depending on their relevance. That’s integrated into videos. On the other hand, DIY
why it is so important to start in a niche: there are 31 instructions or explanatory videos are very popular if
million channels, all contending for range, and if you the search function is intended to attract new
subscribers on a permanent basis.

April 2020: Social Commerce & Influencer Marketing: social shopping as the future of commerce 26