Page 12 - AeM_Dec_2017

RESEARCH, ANALYSIS & TRENDS

Office workers in SEA are among the most

receptive to AI, using technology to over-come

challenges to productivity and efficiency

Adobe released new research revealing that almost 50 "In the era of the Experience Business, organizations
percent of office workers in Southeast Asia (SEA) rate in SEA have realized that outstanding customer
access to technology above perks like food and slick experiences hinge on their ability to attract the best
office design. "The Future of Work: APAC Study" people. Hence, businesses are ramping up efforts to
engaged close to 5,000 office workers from 10 countries invest in workplace technologies to drive efficiency and
across the Asia Pacific (APAC) region – with 346 productivity, and deliver a compelling experience for
responses from SEA, including Singapore, Malaysia, employees", said V.R. Srivatsan, Managing Director,
Thailand – and examined how the roles of people, Adobe Southeast Asia.
experiences and machines are evolving and
transforming workplaces. Man vs. machine

Workplace technology key to market Artificial intelligence (AI) and machine learning have
success helped automate an increasing number of work
functions that are changing the productivity paradigm.
Across APAC, organizations investing in workplace SEA respondents (40%) were among the least
technology are more likely to be successful in the concerned in APAC (46%) when asked about the
market. The survey found 89% of employees who rate impact of AI and machine learning on their jobs. In
their companies as above-average business performers SEA, 97% of respondents were interested in using AI to
also believe their companies are technology-focused perform mundane office tasks – above the APAC
(compared to 64% for those who say their company is a average of 93%.
below-average performer). In fact, employees of
successful businesses are over two times more likely to Enabling work-life balance with technology
rate their organization as 'extremely focused' on
technology, when compared to those who rate their The survey found that technology is critical to enabling
companies as below-average performing businesses.
12 December 2017 - Digital Commerce & Customer Experience