Page 15 - index
P. 15
RESEARCH, ANALYSIS & TRENDS
HP Inc seems to have listened thoroughly to their cus- and with whom and with what we choose to connect,”
tomers’ stories, and are a good example, demonstrating said Antonio Lucio, HP Chief Marketing and Communi-
storytelling at its best with the newly launched HP Studi- cations Officer. “HP is leading from the front to continu-
os’ web series, The Wolf, that highlights how corporate ally make meaningful progress in securing the future of
networks can be hacked and what companies must do to computing, and The Wolf is a creative way to raise
protect themselves. It’s the first of a series of global initia- awareness of this growing challenge for companies.”
tives to elevate awareness of the security risks facing Indeed, a recent IDC report revealed, 84% of Asia Pa-
businesses and consumers. cific organizations are operating with less-than-ideal IT
security strategies in place. Although many IT depart-
The series kicks off with award-winning actor Christian ments rigorously apply security measures to individual
Slater, who systematically hacks a company - from the computers and the business network, printing and im-
mailroom to the boardroom - through overlooked vulnera- aging devices are often overlooked and left exposed.
bilities and poorly secured printers and PCs. This first in-
stallment reinforces that security is no longer just the re- After attentive listening, HP addressed this gap perfect-
sponsibility of the network or is something at the perimeter, ly by investing in a story they wanted to tell. The com-
but a concern for everyone. pany hired for video clip the BAFTA and Emmy nomi-
nee Lance Acord as Director and Academy Award win-
“As the universe of connected devices grows exponen- ner Kirk Baxter as Editor, and I can only applaud, ask-
tially, so does the sophistication and magnitude of cyber- ing for more of such great video storytelling! ◊
attacks. Securing devices, data and identities is an im-
perative in driving continued confidence in technology By Daniela La Marca
Youtube video—https://www.youtube.com/watch?v=U3QXMMV-Srs
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
HP Inc seems to have listened thoroughly to their cus- and with whom and with what we choose to connect,”
tomers’ stories, and are a good example, demonstrating said Antonio Lucio, HP Chief Marketing and Communi-
storytelling at its best with the newly launched HP Studi- cations Officer. “HP is leading from the front to continu-
os’ web series, The Wolf, that highlights how corporate ally make meaningful progress in securing the future of
networks can be hacked and what companies must do to computing, and The Wolf is a creative way to raise
protect themselves. It’s the first of a series of global initia- awareness of this growing challenge for companies.”
tives to elevate awareness of the security risks facing Indeed, a recent IDC report revealed, 84% of Asia Pa-
businesses and consumers. cific organizations are operating with less-than-ideal IT
security strategies in place. Although many IT depart-
The series kicks off with award-winning actor Christian ments rigorously apply security measures to individual
Slater, who systematically hacks a company - from the computers and the business network, printing and im-
mailroom to the boardroom - through overlooked vulnera- aging devices are often overlooked and left exposed.
bilities and poorly secured printers and PCs. This first in-
stallment reinforces that security is no longer just the re- After attentive listening, HP addressed this gap perfect-
sponsibility of the network or is something at the perimeter, ly by investing in a story they wanted to tell. The com-
but a concern for everyone. pany hired for video clip the BAFTA and Emmy nomi-
nee Lance Acord as Director and Academy Award win-
“As the universe of connected devices grows exponen- ner Kirk Baxter as Editor, and I can only applaud, ask-
tially, so does the sophistication and magnitude of cyber- ing for more of such great video storytelling! ◊
attacks. Securing devices, data and identities is an im-
perative in driving continued confidence in technology By Daniela La Marca
Youtube video—https://www.youtube.com/watch?v=U3QXMMV-Srs
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
